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Email marketing or marketing automation, which is right for your business? The true answer is, both. Marketing automation is a strategy, one that heavily relies on email marketing. Email marketing sees some of the greatest ROI and marketing automation only progresses your success. Marketing automation gives you better targeting, better lead management, and overall better email marketing. Not to mention, email marketing is only part of the puzzle. In order to effectively bridge the gap between sales and marketing, integration (and collaboration) between the two is critical. Technology can help.
| Feature | FunnelMaker | Vertical Response |
|---|---|---|
| Setup Fee | $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) | None |
| Price (based on 5,000 contacts) | $249/month | $55/month |
| Free Trial | Included | Free for under 1,000 contacts |
| Monthly Emails | Unlimited | Unlimited |
| Users | Unlimited | Not Available |
| Customer Relationship Manager (CRM) | Included | Not Available, only available through Salesforce integration |
| Lead / Opportunity Management and Tracking | Included | Not Available |
| Lead Scoring | Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) | Not Available |
| Predictive Analytics | Included | Not Available |
| Realtime Alerts | Included | Not Available |
| Realtime Social Collaboration | Included | Not Available |
| Email Targeting | Included | Not Available |
| Email Tracking | Included | Included |
| Email Templates | Included | Included |
| Surveys | Included | Included |
| Media File Sharing & Storage | Included | Included with 25 MB, extra charges to increase |
| Event Registration | Included | Included but extra fee for amount of tickets sold |
| Project Management | Included | Not Available |
| Accounting / Financials | Included, with invoices and quotes, and with built-in payment processing | Not Available |
| Ticketing System | Included | Not Available |
| Public & Private Wiki Tools | Included | Not Available |
| Integrated Social Media Manager | Included | Not Available |
| Website Tracking with Campaign Filtering | Included, and with CRM integration | Not Available |
| Website / Landing Page Builder | Included, also allows for personalized webpages, includes SEO tools | Not Available |
| Free SSL with Websites | Included | Not Available |
| Online Stores / Shopping Cart Abandonment | Includes automation based on purchases or abandonment, and in-depth reporting | Not Available |
| Lead Capture / Web Forms | Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration | Not Available |
| Blogging Tools | Included | Not Available |
| CRM and Marketing Workflows | Included | Not Available |
| Booking Calendar | Included | Not Available |
| Contact Research | Included | Not Available |
| Mobile Marketing | $1.20 phone number/month 1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Opt-in available through SMS if not already in the CRM and capabilities to market on responses SMS and MMS messaging included for sending text messages or picture messages |
Not Available |
| Mobile App | Included | Not Available |
| Rank in Indepedent Red Pill Email Marketing Study | #1 | Did Not Qualify |
| Lead Risk Assessment for Tickets and Forms | Included | Not Available |
| Click-to-Call Capability | Included | Not Available |
| Print on Demand | Included | Not Available |
| Free Third-Party Integrations | Included | Included |
| Campaign and Affiliate Tracking | Included | Included |
| A/B Testing | Included | Not Available |
| Learning Management System (LMS) | Included | Not Available |
| Drag and Drop Marketing Automation Builder | Included | Not Available |
| Global Action Map | Included | Not Available |
| Privacy Shield | Included | Included |
| Document Management | Included | Not Available |
| Digital Document Signing | Yes, and also third party integration | Not Available |
| Proposal Generation Tools | Included | Only through 3rd party integration |
| Custom Objects | Included | Only through 3rd party integration |
Please provide your contact information so we can schedule a live demo of the Funnelmaker software.